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MARKET ENTRY INSIGHTS, NETWORK DEVELOPMENT & ADAPTATION 

NURA Global Innovation Lab is a source of knowledge and networks for Israeli startups and companies that want to meaningfully and impactfully operate in low—and middle-income countries.

We provide resources and guidance to help you successfully navigate new markets and adapt to the reality on the ground, while establishing a sustainable business model and adjusting product market fit.

This is your opportunity to:

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Explore Market Potential

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Understand adaptation needs for the Market Setting

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Share Best Practices for Engagement

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Facilitate Connections and Partnerships

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Explore and identify funding opportunities

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What We Offer:

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Carefully crafted and structured programs designed to build your capacity to explore market potential, acquire best practices for market engagement, understand adaptation needs, and build partnerships accordingly. In collaboration with various partners, we match opportunities on the ground with companies’ and startups’ capabilities. 

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A focused mentorship process for selected companies and startups that seek to achieve tangible goals in low and middle-income countries, putting to work all the cumulative experience of the highly experienced NURA team. Participate in one-on-one periodic sessions to develop strategies and make relevant connections in new markets. 

If you are interested, register your interest here, and we will review requests on a rolling basis.

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Our delegations run a few times yearly, targeting impact, technology, and innovation-focused conferences in low and middle-income countries. Participating companies benefit from our comprehensive support in networking, building relationships, and exploring relevant ecosystems, while making the most of their trip. Read about past delegations  - Delegation to Sankalp Africa 2024, Nairobi, Kenya

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Through a constant scanning of grant funding opportunities all across international development and aid platforms, we identify relevant calls for applications, grants,  competitions and additional funding opportunities, designed to introduce innovation or engage the private sector in International development.​

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"The Pears Program is a devoted and professional team that plays a fundamental role assisting us in evaluating and finding the right way to enter the Agromarket in Africa. As a small company with extremely limited resources, the help that we received saved us time and money and helped us make wise decisions. Thank you!"

Oded Distel, CEO at Tal Ya Pears Clinic 2021

Our Past Programs:

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Israeli agritech exploring adaptation for smallholder farmers in Ethiopia

In partnership with the JDC (The Joint), Israeli AgriTech startups have participated in a targeted matchmaking program designed to build strategic partnerships in Sub-Saharan Africa, with a focus on markets such as Ethiopia and South Africa. By adapting Israeli innovations to the specific needs of smallholder farmers, the program aims to improve productivity, resilience, output quality, market access, and economic growth—ultimately driving positive transformation in farmers' livelihoods while paving the way for Israeli companies to make a meaningful impact in emerging agricultural markets.

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Adapting and piloting Israeli technologies in humanitarian settings

The IsraAid - Pears Program Pilot Fund is a unique opportunity for companies to explore their technology's applicability to humanitarian settings and to gain the knowledge and tools necessary to navigate the humanitarian sector.

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